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Project Overview
8 Weeks | $5,500USDProject Overview
Faced with slow, manual reporting and limited client insights, an Amazon ad agency took the lead in modernizing its reporting process.
By building a scalable, automated Looker Studio reporting system integrated with BigQuery, the agency empowered its teams to deliver real-time insights, reduce inefficiencies, and elevate the client experience.
Challenges
Challenges
The agency encountered key obstacles that limited its operational effectiveness:
The agency encountered key obstacles that limited its operational effectiveness:
📊 Manual & Inefficient Reporting
📊 Manual & Inefficient Reporting
Each client report required 12+ hours of manual setup, draining valuable resources.
Manual data extraction often resulted in inconsistencies and rework.
🎯 Lack of Branded, Client-Ready Reports
🎯 Lack of Branded, Client-Ready Reports
Reports lacked the polished, professional look needed to impress and retain clients.
Inconsistent branding across reports created a disjointed client experience.
🕒 Delayed Client Insights
🕒 Delayed Client Insights
Clients experienced slow turnaround times for performance data, delaying critical campaign optimizations.
The lack of real-time insights made it harder for clients to identify and capitalize on fast-moving trends.
The Solution: A Smarter Approach to Reporting
The Solution: A Smarter Approach to Reporting
The agency took ownership of its challenges and implemented a custom reporting framework to transform operations.
The agency took ownership of its challenges and implemented a custom reporting framework to transform operations.
Building a Custom Looker Studio Dashboard - Designed a tailored dashboard for each client, tracking sales, ad spend, organic sales, and RoAS.
Elevating Brand Identity - Integrated brand colors and custom design elements into each report, creating a cohesive and professional client experience.
Accelerating Client Onboarding - Streamlined the reporting setup process, reducing onboarding time from 12 hours to just 2 hours.
Centralizing Data with BigQuery - Established a single source of truth for all reporting data, ensuring consistency and accuracy across accounts.
The Results: Measurable Efficiency Gains
The Results: Measurable Efficiency Gains
📈 83% Reduction in Setup Time - Report setup decreased from 12+ hours to just 2 hours per client.
📊 100% Data Accuracy Rate - BigQuery integration eliminated discrepancies across all client reports.
🕒 24/7 Report Access - Clients gained full-time, on-demand access to real-time performance dashboards.
📉 Reduced Manual Reporting Time by 10+ Hours per Client - Automation cut 10+ hours of manual work per client report creation cycle.
How Businesses Made Their Data #ZombieProof
How Businesses Made Their Data #ZombieProof
💡 They went from reporting nightmares to automated insights. See how they did it—download the case study collection now!
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Key Takeaways: The Agency Became a Data-Driven Leader
Key Takeaways: The Agency Became a Data-Driven Leader
By automating reporting and focusing on design, the agency improved internal efficiency and client satisfaction.
Real-time dashboards positioned the agency as a trusted partner, providing clients with actionable data.
Streamlined onboarding allowed the team to scale faster and dedicate more time to strategy.
FAQ's
FAQ's
Can this approach work for my agency?
Yes! Agencies of all sizes managing digital campaigns can benefit from an automated Looker Studio + BigQuery setup.
How long does it take to build a similar system?
Typically 2 to 4 weeks, depending on the number of reports and complexity.
Do I need technical expertise to manage this system?
No! Looker Studio dashboards are designed to be user-friendly for both technical and non-technical users.
Will this improve client reporting and satisfaction?
Absolutely. Clients appreciate faster, on-demand access to clean, professional reports.
Is this solution scalable?
Yes. The system grows with your agency, making it easy to onboard more clients and expand reporting capabilities.
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