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Project Overview
3 Weeks | $750USD estProject Overview
Online Gambling Company was manually reviewing competitor directories to track keyword mentions across 10,000+ websites—an overwhelming and inefficient process.
By developing an automated R script and visualizing insights through Looker Studio, they reduced manual work by 30 hours per week and increased outreach efficiency by 15X.
The Challenges: Scaling Was Impossible with Manual Processes
The Challenges: Scaling Was Impossible with Manual Processes
Online Gambling Company faced several pressing and highly limiting challenges that significantly hindered the scalability, efficiency, and overall success of their keyword tracking and outreach efforts:
Online Gambling Company faced several pressing and highly limiting challenges that significantly hindered the scalability, efficiency, and overall success of their keyword tracking and outreach efforts:
📝 Manual Site Checking Was Too Slow
📝 Manual Site Checking Was Too Slow
Reviewing over 10,000 directory sites manually would take more than two years.
The team could only handle 1-2 directories per week.
📊 No Scalable Keyword Tracking System
📊 No Scalable Keyword Tracking System
Without automation, keyword presence was tracked manually via spreadsheets.
This bottleneck slowed decision-making and outreach efforts.
⏳ Outreach Lagged Behind Competitors
⏳ Outreach Lagged Behind Competitors
The inability to quickly identify directories with target keywords limited outreach to just 1-2 directories weekly.
The outreach team faced missed opportunities to engage with high-authority directories in a timely manner.
The Solution: Automation with R Scripting & Looker Studio
The Solution: Automation with R Scripting & Looker Studio
To overcome these challenges, Online Gambling Company designed a fully automated keyword tracking and outreach system. Here's how they did it:
To overcome these challenges, Online Gambling Company designed a fully automated keyword tracking and outreach system. Here's how they did it:
Developed an R Script to Scrape Directory Sites - The custom R script automatically extracted keyword mentions from competitor directories in minutes instead of weeks.
Built a Looker Studio Dashboard - A branded dashboard featuring geo-mapping, keyword filters, and trend tracking provided real-time insights.
Integrated SEMrush Data - Target keywords from SEMrush were mapped directly against competitor directories for deeper analysis.
The Results: Hard Data That Shows Impact
The Results: Hard Data That Shows Impact
⏳ 30 Hours Saved Weekly - Reduced manual keyword checks by over 30 hours per week.
🚀 15X Outreach Acceleration - Increased outreach from 1-2 directories per week to 25-30 directories per day.
🗂️ 10,000+ Directories Scraped Automatically - Automated keyword tracking now covers over 10,000 competitor directories.
📊 100% Automation of Keyword Tracking - Complete elimination of manual tracking through a custom R script and Looker Studio dashboard.
How Businesses Made Their Data #ZombieProof
How Businesses Made Their Data #ZombieProof
💡 They went from reporting nightmares to automated insights. See how they did it—download the case study collection now!
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Key Takeaways: Why This Matters for Digital Marketing & SEO Teams
Key Takeaways: Why This Matters for Digital Marketing & SEO Teams
Automation can replace repetitive, manual keyword tracking.
Outreach speed and efficiency can dramatically improve with data-driven targeting.
SEO and affiliate teams can focus more on high-value work instead of manual tasks.
Integrating tools like R and Looker Studio creates scalable insights for outreach campaigns.
FAQ's
FAQ's
Can I apply this solution to my business?
Yes! If your business relies on competitor research, SEO outreach, or affiliate partnerships, this automated system can significantly improve your efficiency and targeting.
How long does it take to implement a similar solution?
Implementation depends on your current data setup, but most teams can build and deploy a similar system in 2-4 weeks with expert guidance.
Do I need coding skills to build an automated scraper?
Basic knowledge of R or Python is helpful, but many businesses partner with experts to accelerate development.
What data sources can be integrated?
In addition to scraping directory sites, you can integrate tools like SEMrush, Google Search Console, or custom CRM data for deeper insights.
Is Looker Studio necessary for reporting?
No, but Looker Studio is highly recommended for its user-friendly dashboards and powerful data visualization capabilities.
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