Embedded Files
Project Overview
3 Weeks | $650USDProject Overview
A marketing team modernized their market research process by replacing outdated paper maps with a dynamic Tableau dashboard.
This new solution unlocked real-time customer insights, enabling targeted marketing strategies that led to 78 new customer acquisitions.
Challenges: Outdated Tools and Gaps in Market Research
Challenges: Outdated Tools and Gaps in Market Research
The client faced several key challenges that were directly impacting their ability to make data-informed marketing decisions, hindering the effectiveness of their outreach strategies, and slowing their overall campaign execution.
The client faced several key challenges that were directly impacting their ability to make data-informed marketing decisions, hindering the effectiveness of their outreach strategies, and slowing their overall campaign execution.
🗺️ Outdated Mapping Approach
🗺️ Outdated Mapping Approach
Paper maps limited access to real-time, granular data.
The client lacked flexibility in visualizing customer density or geographic trends.
🏢 Supplier Discontinuation
🏢 Supplier Discontinuation
The client's map supplier went out of business, leaving a critical gap in their market research process.
This led to delays and a lack of actionable insights for campaign planning.
⚙️ Limited Technological Expertise
⚙️ Limited Technological Expertise
The team lacked internal knowledge to implement modern digital mapping or visualization tools.
They needed a solution that was both user-friendly and insightful.
The Solution: A Custom Tableau Dashboard for Geographic Insights
The Solution: A Custom Tableau Dashboard for Geographic Insights
We set out to design a solution that would give the client actionable geographic insights while being simple enough for their marketing team to adopt quickly.
We set out to design a solution that would give the client actionable geographic insights while being simple enough for their marketing team to adopt quickly.
Tableau Dashboard Implementation - We recommended Tableau to provide a mobile-friendly, cloud-based platform that offered interactive geographic analysis.
Interactive Map Creation - We built a dynamic map of the U.S. that visualized customer density by zip code and allowed drill-downs into specific resort locations.
Radius Circles & Travel Time Analysis - To provide additional layers of insight, we added radius circles around the client’s 13 resorts, highlighting zip codes within certain travel distances. This feature helped the client evaluate customer proximity and travel preferences.
The Results: Data-Driven Wins for Targeted Marketing
The Results: Data-Driven Wins for Targeted Marketing
🎯 78 New Customers Acquired - By identifying 15 previously overlooked zip codes, the client expanded their customer base.
📈 15 Target Zip Codes Identified - The dashboard highlighted high-opportunity areas that were not targeted in previous campaigns.
How Businesses Made Their Data #ZombieProof
How Businesses Made Their Data #ZombieProof
💡 They went from reporting nightmares to automated insights. See how they did it—download the case study collection now!
📱Mobile Friendly PDF For Download ☝🏼
Key Takeaways: The Power of Location-Based Insights
Key Takeaways: The Power of Location-Based Insights
Digital mapping tools like Tableau can replace outdated methods with real-time, interactive insights.
Visualizing travel distances and customer density empowers teams to create highly targeted marketing campaigns.
Modernizing internal tools enables faster pivoting when external partners or vendors fail.
FAQ's
FAQ's
Can a Tableau dashboard like this be customized for industries beyond hospitality?
Yes! Any industry—retail, healthcare, real estate, and more—can benefit from geographic data visualization.
How quickly can a similar dashboard be implemented?
Most Tableau dashboards like this can be designed and launched within 2 to 4 weeks.
Will my team need technical skills to use it?
No. Tableau dashboards are interactive and user-friendly, and we provide training if needed.
Can Tableau integrate with my existing data systems?
Absolutely. Tableau supports integrations with a wide range of databases, CRMs, and cloud platforms.
How does this solution improve marketing ROI?
By identifying high-potential areas and customer trends, you can target campaigns more effectively and reduce wasted spend.
Related Case Studies
Related Case Studies
Page updated
Report abuse