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Project Overview
Project Overview
Determined to improve their course conversions, StoryLearning, a leader in online language learning, took charge of their email marketing strategy.
With our guidance, they uncovered the key to driving more sales: introducing a low-ticket offer that would dramatically boost their conversion rates by 39%.
The Challenges: Breaking Free from Stagnant Conversion Rates
The Challenges: Breaking Free from Stagnant Conversion Rates
StoryLearning faced several challenges that limited their success and growth:
StoryLearning faced several challenges that limited their success and growth:
📉 Unclear Sales Attribution
📉 Unclear Sales Attribution
They couldn’t determine which emails or offers were generating actual sales.
Without clear insights, resources were spread across less impactful campaigns.
🔍 A/B Testing Without Big Wins
🔍 A/B Testing Without Big Wins
Despite frequent subject line and send-time tests, conversion rates plateaued.
Incremental improvements failed to deliver the growth they were targeting.
🤔 No Defined Funnel Flow
🤔 No Defined Funnel Flow
Their leads lacked a clear path from engagement to full-course purchase.
Story Learning knew they needed a more intentional journey for their customers.
The Solution: StoryLearning’s Shift to a Smarter Funnel
The Solution: StoryLearning’s Shift to a Smarter Funnel
With our strategic support, StoryLearning took ownership of the process and drove their success forward.
With our strategic support, StoryLearning took ownership of the process and drove their success forward.
Analyzing Their Email Campaigns - Guided by data, StoryLearning reviewed campaign performance to spot patterns and uncover what moved leads closer to purchasing.
Mapping Their Funnel Journey - They discovered that customers who made a small initial purchase were more likely to upgrade to the full course.
Launching a Low-Ticket Offer - StoryLearning introduced a $9.99 mini-course and flashcard bundle as a stepping stone to their $149 full course.
Scaling with Confidence - Equipped with this new approach, StoryLearning applied the strategy to three different language markets.
The Results: Story Learning’s Quantifiable Success
The Results: Story Learning’s Quantifiable Success
📈 39% Growth in Course Conversions - Story Learning successfully turned more leads into full-course buyers.
💰 87% Upgrade Rate - A majority of mini-course buyers upgraded to the $149 course.
🔄 25% Average Lift Across 3 Verticals - The new funnel consistently boosted conversions in each market.
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Key Takeaways: How StoryLearning Took Control of Their Funnel
Key Takeaways: How StoryLearning Took Control of Their Funnel
StoryLearning proved that data-led funnel design beats trial-and-error A/B testing.
A low-ticket offer helped them build trust and increase conversion rates.
Their success created a scalable model for future launches.
FAQ's
FAQ's
Can a low-ticket offer work in other industries?
Yes! This strategy is effective in e-commerce, SaaS, coaching, and more.
How quickly can a funnel like this be launched?
With proper planning, most funnels can be implemented within 4 to 6 weeks.
Does this method work for small or niche email lists?
Absolutely. The strategy helps maximize conversions regardless of list size.
How do you price a low-ticket offer?
We help clients base it on customer research, value perception, and overall sales strategy.
What long-term benefits come from using a funnel like this?
It builds long-term customer trust and creates a repeatable system for scaling sales.
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