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Project Overview
3 Weeks | $750USDProject Overview
Insights By Jess, a creator in the Etsy niche, was growing rapidly but needed a better way to showcase their channel’s value to potential sponsors. By automating data collection and building a professional media kit powered by BigQuery, Social Blade, and Looker Studio, they positioned themselves as a top choice for brand partnerships.
The result? They tripled sponsorship rates from $500 to $1,500 per video while cutting manual reporting time.
Challenges
Challenges
Insights By Jess faced key barriers in presenting a compelling case to potential sponsors:
Insights By Jess faced key barriers in presenting a compelling case to potential sponsors:
🎯 Ineffective Sponsorship Pitches
🎯 Ineffective Sponsorship Pitches
Without a data-backed media kit, sponsorship proposals lacked credibility and impact.
Prospective sponsors were less likely to respond or engage without clear performance metrics.
🕒 Time-Consuming Manual Data Collection
🕒 Time-Consuming Manual Data Collection
Frequent manual YouTube Studio downloads delayed reporting and left gaps in analytics.
The lack of automation created workflow bottlenecks during sponsorship proposal preparation.
📊 No Competitive Benchmarking
📊 No Competitive Benchmarking
The team lacked insights on how they performed relative to competitors, limiting their ability to justify premium sponsorship rates.
Without benchmarking data, sponsors could not see how Insights By Jess stood out from similar creators.
The Solution: A Data-Driven Sponsorship Strategy
The Solution: A Data-Driven Sponsorship Strategy
To elevate their sponsorship success, Insights By Jess implemented a four-step approach to automate reporting and build a professional media kit.
To elevate their sponsorship success, Insights By Jess implemented a four-step approach to automate reporting and build a professional media kit.
Automating Data Collection - Connected YouTube analytics to BigQuery to eliminate manual downloads and streamline reporting.
Adding Competitive Insights with Social Blade - Integrated competitor data into Google Sheets to benchmark performance and highlight niche authority.
Creating a Brand-Ready Media Kit - Designed a Looker Studio dashboard with key metrics and one-click PDF export for professional sponsorship outreach.
Reducing Creator Burnout with Smarter Tracking - Focused on long-term video performance trends to improve content strategy and reduce creator stress.
The Results: Sponsorship Growth Metrics & Business Impact
The Results: Sponsorship Growth Metrics & Business Impact
💰 3X Increase in Sponsorship Earnings - Sponsorship fees rose from $500 to $1,500 per video after media kit implementation.
⏳ 90% Reduction in Reporting Time - Reporting time decreased from several hours to just 30 minutes per month.
📊 15 Competitor Benchmarks Integrated - The system tracked 15 key competitors to enhance competitive positioning.
🧠 70% Reduction in Content Planning Revisions - Long-term trend tracking reduced short-term reactive planning by 70%, streamlining strategy.
How Businesses Made Their Data #ZombieProof
How Businesses Made Their Data #ZombieProof
💡 They went from reporting nightmares to automated insights. See how they did it—download the case study collection now!
📱Mobile Friendly PDF For Download ☝🏼
Key Takeaways: This Creator Elevated Sponsorship Success
Key Takeaways: This Creator Elevated Sponsorship Success
By automating reporting and building a data-driven media kit, Insights By Jess now consistently secures higher-value sponsorships.
Competitive insights and long-term performance tracking improved decision-making and brand positioning.
The team reclaimed valuable time for creative work while presenting a stronger case to partners.
FAQ's
FAQ's
Can I apply this approach to my content brand?
Yes! Automating your media kit and competitive analysis works for creators, influencers, and niche channels alike.
How long does it take to build a system like this?
It typically takes 2 to 3 weeks to integrate data sources and design a professional media kit.
Do I need coding or technical skills?
No! The solution uses platforms like Looker Studio, BigQuery, and Google Sheets, which can be customized without coding.
How does this improve sponsorship outreach?
Data-backed media kits make your brand stand out and justify premium sponsorship rates.
Can this scale as my channel grows?
Absolutely. The system is scalable and can easily adapt as you add more data or expand your audience.
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