Let’s face it: building weekly conversion reports from scratch is a soul-sucking task.
You spend hours fiddling with data, formatting charts, and praying the PDF export doesn’t break again. The worst part? You’re doing it all manually, every single week.
What if you could skip the dread and build a clean, branded dashboard in Google Sheets that updates in seconds (with no formulas or code)? This guide will show you how to do just that—and save hours of time with every update.
If you're manually copying data, formatting charts, and tweaking layout every week, you're wasting hours that could go toward strategy and growth.
A branded, plug-and-play dashboard gives you:
Consistent Reporting – Keep everything in the same format, every time
Speedy Updates – Just paste new data in and watch the charts update
Professional Output – Print-ready PDF or slide deck in minutes
No Tech Headaches – No formulas, no scripts, no stress
You’re not building a tool—you’re building a survival plan. #ZombieProof style.
This setup walks you through how to create a slick, branded conversion report using only built-in Google Sheets features. Here's the basic workflow:
Start with a simple dataset:
Campaign
Source
Channel
Conversions
Highlight the columns, and insert your first horizontal bar chart using the campaign data.
Copy your chart to a new sheet (name it “Report” for easy reference)
Customize the chart type to a horizontal bar chart
Format with your brand colors (black theme in the example)
Add data labels and remove axes for a cleaner look
Copy another chart
Change it to a Scorecard
Remove the fluff and just show the total number of conversions
Position it in the top-right corner for executive visibility
Remove empty cells and gridlines to make it look sleek
Add your logo and title at the top
Merge cells for cleaner layout and center-align everything
Add a subtle copyright footer (font size 4, near-white text)
Do a final formatting pass (adjust spacing, ensure no text is cut off)
Export as PDF or drop into Google Slides, ready for management
You now have a clean, reliable report that’s boardroom-ready in minutes.
Want a valuable insight?
Here's a #ZombieTip:
Duplicate your first chart and just switch the dimension to Source and Channel, no need to build from scratch again.
You’ve got two choices: build it yourself (with the help of the video above) or grab the plug-and-play version.
Follow the step-by-step video and recreate the dashboard manually. This approach is perfect if you want to:
Learn the layout logic and formatting tricks
Customize it to your brand or reporting style
Build confidence in setting up non-formula dashboards
Prefer to skip the setup? Download the fully built Google Sheets template and start using it immediately. It’s:
Fully formatted and branded
Set up with placeholder data—just paste your own in
Designed to export cleanly to PDF or Slides
Whether you build it or grab the template, managing your website conversion tracking just got #ZombieEasy.
Do I need to know any formulas?
Nope. This build uses charts only—no functions, no scripts, no formulas.
Can I customize the colors and fonts?
Yes! It’s built in Google Sheets, so you can easily adjust branding to fit your needs.
What data do I need to make this work?
At minimum: Campaign, Source, Channel, and Conversions. You can add more if needed.
How do I update the dashboard each week?
Just paste in the new data below the existing rows. The charts will update automatically.
Is this only for web conversion data?
Not at all. You can use this for lead tracking, email campaigns, or any conversion-based metric.