Unleash #ZombieProof Sales Tracking: Build a Google Sheets Dashboard That Even the Undead Can Use

Are your sales numbers looking as lifeless as a horde of walkers? Do you feel like you're fighting the apocalypse just to get a clear view of your sales pipeline? You're not alone. Many marketers, sales teams, e-commerce businesses, SaaS companies, agencies, and even those in construction and service industries struggle to track their sales effectively. 

But what if you could build a #ZombieEasy dashboard in Google Sheets to visualize your sales journey, identify weak points, and optimize your conversion rates?

How To Build A Sales Funnel Google Sheets Dashboard Video

Building Your Sales Funnel Dashboard: A #ZombieTip

In a recent live build, we created a powerful sales funnel dashboard using Google Sheets and mock data from "Bite SiZes Munchies," the go-to provider of human removal services for zombies (yes, you read that right!). While the data might be fictional, the insights and techniques are #ZombieProof and can be applied to any industry.

Key Components of an Effective Sales Funnel Dashboard

Service Revenue Breakdown: Understanding which services are driving the most revenue is crucial. In our example, we tracked revenue for "Walker Wipeout," "Runner's Removal," and "Abomination Eradicators." This helps you identify your top-performing services and where to focus your sales efforts.

Total vs. Lost Revenue: It's not just about what you sell; it's also about what you could have sold. Tracking lost revenue (or opportunity cost) reveals the potential gains if you improve your closing rate.

Average Days to Close: Time is of the essence in sales. Knowing how long it takes to close a deal helps you forecast sales cycles and identify delays in your pipeline.

Top Performing Zombies (Sales Reps): Recognize and reward your top closers! Seeing who's bringing in the most "brains" (sales) can boost morale and create healthy competition.

Sales Funnel Visualization: A visual representation of your sales funnel is essential for understanding the flow of leads through each stage. Our example used these stages:

• Leads Capture

• Calls Booked

• Appointment Set

• Deals Closed

Troubleshooting Your Sales Funnel: Don't Get Eaten Alive by Inefficiency

A well-designed dashboard allows you to quickly identify where your sales process is breaking down. 

• Are you getting plenty of leads but struggling to book calls? 

• Is your appointment set rate low? 

• Or are deals consistently slipping away at the final stage? 

By visualizing these metrics, you can target your efforts for maximum impact.