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In the world of online advertising, are your campaigns feasting on your budget like a horde of zombies? It's a scary thought—but with the right tools, you can fight back and optimize your ad spend for maximum return.
This guide will show you how to build a simple yet powerful Return on Ad Spend (RoAS) dashboard in Google Sheets to monitor your campaigns and keep those ad zombies at bay.
How To Build A Return on Ad Spend (RoAS) Google Sheets Dashboard Video
How To Build A Return on Ad Spend (RoAS) Google Sheets Dashboard Video
Understanding RoAS: Your First Line of Defense
Understanding RoAS: Your First Line of Defense
What exactly is RoAS, and why should you care? Think of it as your advertising efficiency score. For every dollar you invest, RoAS tells you how many dollars you get back. A positive RoAS is the goal—the higher, the better! This dashboard helps you keep a close eye on that number so you can quickly identify and eliminate wasteful spending.
Key Benefits of This Google Sheets Dashboard
Key Benefits of This Google Sheets Dashboard
High-Level Overview: Get a clear snapshot of your advertising performance at a glance.
Daily Monitoring: Track your ad spend and sales on a daily basis to spot trends and react fast.
Easy Reporting: Generate ready-to-share reports for your team, clients, or stakeholders.
Calculator Style: No more messy copy-pasting! Input your data, and the calculations are done for you..
How the Dashboard Works: Slaying the Ad Zombies
How the Dashboard Works: Slaying the Ad Zombies
This dashboard is designed to be user-friendly. Here's the basic structure:
Date: Keep track of your performance day by day.
Ad Spend: Input the total amount spent on advertising for that day.
Ad Sales: Record the revenue generated from your ad campaigns.
RoAS: The dashboard automatically calculates your Return on Ad Spend = Ad Sales ÷ Ad Spend
By having this data organized, you can quickly see which days performed well and which days your campaigns turned into money-eating zombies!
Why Monitoring Matters: Don't Let Your Budget Get Eaten Alive!
Why Monitoring Matters: Don't Let Your Budget Get Eaten Alive!
Failing to monitor your ad campaigns is like leaving out a buffet for zombies—they will devour your resources. Here's why tracking RoAS is crucial:
Optimization: Identify high-performing campaigns and allocate more resources to them.
Waste Reduction: Pinpoint underperforming campaigns and cut them off before they bleed you dry.
Profit Increase: Efficient ad spending directly translates to a healthier bottom line and sustainable growth.
Take control and protect your bottom line with this powerful Google Sheets tool.
Want a valuable insight?
Here's a #ZombieTip:
Getting a clear view of your data is essential.
Getting the #ZombieEasy RoAS Dashboard
Getting the #ZombieEasy RoAS Dashboard
You’ve got two ways to equip yourself with this RoAS-tracking survival tool.
Option 1: Build It Yourself
Option 1: Build It Yourself
Follow along with the full video tutorial. We walk you through each step to create the dashboard in Google Sheets—no formulas rising from the grave, just simple, guided building. Perfect if you want full control or love getting your hands dirty.
Option 2: Get the Ready-Made Template
Option 2: Get the Ready-Made Template
Skip the build and grab the pre-built RoAS dashboard. Just plug in your numbers, update your branding, and you’re ready to slay inefficient spending with minimal effort.
Whether you build it or grab the template, managing your ad budget just got #ZombieEasy.
FAQ's
FAQ's
Do I need to be a spreadsheet expert to use this dashboard?
Not at all! The dashboard is designed to be beginner-friendly. If you can enter numbers and read charts, you can use this tool with ease.
Will this work for different ad platforms like Google Ads or Meta Ads?
Yes! The dashboard is platform-neutral. You can input spend and sales from any ad network—Google, Meta, TikTok, you name it.
Can I track multiple campaigns in the same sheet?
You can either duplicate the sheet for each campaign or expand the dashboard with a few adjustments to track campaigns side-by-side.
Is the template customizable for my branding or business needs?
Absolutely. You can edit fonts, colors, and labels to match your brand, or adjust fields to better fit your business structure.
What’s the difference between using the template and building it myself?
Building it yourself gives you hands-on insight and flexibility. Using the template saves you time—no setup, just plug in and go. Either way, it’s #ZombieEasy.
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