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Ever feel like your email reports are just numbers in a spreadsheet graveyard? You send campaign after campaign, but the performance feels like a mystery, and your click-through rates might as well be written in ancient code.
This blog walks you through a battle-tested way to track your email metrics using a simple, plug-and-play dashboard inside Google Sheets, no code, no paid tools, and absolutely no fluff. You’ll get clarity, confidence, and control over what’s working… and what’s quietly killing your ROI.
👇 Watch the video tutorial below to build it step-by-step.
How To Build An Email Campaign Performance Google Sheets Dashboard Video
How To Build An Email Campaign Performance Google Sheets Dashboard Video
About the Email Performance Dashboard: Built for Smart Marketers, Not Spreadsheet Sorcerers
About the Email Performance Dashboard: Built for Smart Marketers, Not Spreadsheet Sorcerers
This dashboard was made for marketers, operators, and team leads who need fast answers from their email data, without digging through endless tabs or fighting with their ESP's clunky UI.
Here’s what makes it different:
Key Benefits of This Google Sheets Dashboard
Key Benefits of This Google Sheets Dashboard
High-Impact Metrics Only: See what matters most—opens, clicks, unsubscribes, spam complaints, and CTR—all in one clean view. No distractions, no vanity stats.
Visual Trendlines: Monthly views let you quickly assess patterns in open rates, click-throughs, and unsubscribes—so you can spot problems before they become a crisis.
Performance Flags: Color-coded KPIs make it easy to identify underperforming campaigns. If something’s going wrong, the dashboard tells you where to look.
Built-In Filters: Want to isolate campaigns by date? No problem. Dropdown filter make it easy to get answers fast.
Formula-Free Insights: Everything’s already calculated for you—CTR, open rate, unsub %—just paste your email performance data and watch the magic unfold.
Want a valuable insight?
Here's a #ZombieTip:
Vanity metrics are brain candy.
Getting the #ZombieEasy Email Performance
Getting the #ZombieEasy Email Performance
You’ve got two ways to equip yourself with this Email Campaign tracker survival tool.
Option 1: Build It Yourself
Option 1: Build It Yourself
Follow along with the full video tutorial. We walk you through each step to create the dashboard in Google Sheets, no formulas rising from the grave, just simple, guided building. Perfect if you want full control or love getting your hands dirty.
Option 2: Get the Ready-Made Template
Option 2: Get the Ready-Made Template
Skip the build and grab the pre-built email campaign performance dashboard. Just plug in your numbers, update your branding, and you’re ready to slay inefficient spending with minimal effort.
Whether you build it or grab the template, managing your email performance just got #ZombieEasy.
FAQ's
FAQ's
Do I need to know formulas or scripting?
Nope. This dashboard is fully no-code. All the calculations (open rate, CTR, etc.) are already built in.
Is this only for email marketers?
Not at all. It’s perfect for growth leads, ops managers, product marketers, and small business owners who want clear answers without a technical learning curve.
Can I use this for weekly or monthly reporting?
Yes! It’s flexible enough for daily, weekly, or monthly views. You can group data however your team reports.
Can I share this with my team or execs?
Yes, and they’ll thank you. The clean visuals and color-coded highlights make it easy for non-technical stakeholders to understand.
Will this help me improve my open and click rates?
It helps you understand what’s working, so yes, indirectly. You’ll be able to see trends and diagnose issues faster, which leads to better decisions and stronger performance.
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