An HR SaaS company aimed to uncover industry-wide gender equity trends, going beyond surface-level pay comparisons to provide deeper, actionable insights.
They wanted to produce data-backed content that would position them as a thought leader in the HR space while offering HR leaders valuable tools to drive change in their organizations.
They only performed basic gender-pay comparisons, missing deeper insights.
The existing analysis lacked the depth needed to support DEI initiatives.
The company wanted to identify disparities across multiple industries but lacked the methodology.
They struggled to provide sector-specific insights that HR leaders could apply.
There was no strategy to turn the findings into compelling marketing material.
Insights needed to be packaged for campaigns, sales enablement, and thought leadership.
In-Depth Gender Equity Analysis - I worked with the client to analyze datasets from hundreds of companies, identifying disparities in pay, promotions, mentorship access, and task assignments by gender, while also uncovering key trends such as a narrower gender pay gap in the tech sector compared to other industries.
Delivering a Scalable and Repeatable Process - I worked with the client to design a scalable approach that enabled them to benchmark gender equity trends across sectors, create a comprehensive report supporting HR leaders’ DEI initiatives, and transform these insights into sales enablement materials and content marketing campaigns that could be reused for ongoing industry engagement.
📊 250,000 Employees Analyzed - Generated insights from datasets covering more than 100 companies and over 250,000 employees.
🚀 3 Sales Campaigns Boosted - The report was used in 3 sales campaigns that collectively increased lead conversion rates by 18%.
🎯 12% Increase in Qualified Leads - The project contributed directly to a 12% rise in qualified leads within the first quarter post-launch.
📈 5x Content Engagement Lift - Marketing content derived from the report saw a fivefold increase in engagement across social media and email channels.
💡 They went from reporting nightmares to automated insights. See how they did it—download the case study collection now!
A comprehensive gender equity analysis enabled the client to drive thought leadership.
Actionable insights supported both HR leaders and the company's marketing strategy.
The project created a scalable reporting model for future DEI-focused content.
Can this gender equity model work across industries?
Yes, this benchmarking model is customizable to a wide variety of industries.
How long does a project like this take to complete?
Typically, a full analysis and reporting project can be completed within 3 to 6 weeks.
Do we need existing DEI data to start?
No, we can help you structure your data or gather it through surveys and integrations.
How does this benefit our marketing or sales teams?
It gives your teams original data-backed content to boost engagement and support client acquisition.
Can this model be used to improve internal DEI strategies?
Absolutely. The insights can support both external campaigns and internal HR initiatives.
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